A hearing aid center is a lifeline for those with hearing loss. The place provides services and medical-grade products for those looking for hearing support. For retailers and centers of these hearing aids, the location is very important, especially when you operate in the USA. The location impacts accessibility, customer choice, and ultimate sales. For commuters, seniors, and many others, the location is a key criterion when searching for a hearing aid center near them. This is where top hearing aid companies in the USA try to place their centers strategically and do extensive location analysis before finalizing the location for any further expansion plans.
Our research provides valuable insights into the distribution patterns of the leading US hearing aid providers and their presence across different regions of the country.
Quick Analysis of Hearing Aid Center Locations in the United States
- The leading hearing aid providers combined operate more than 7,000 locations across the United States.
- Starkey leads with a network of approximately 4,000+ independent providers nationwide.
- Miracle-Ear has over 1,500 franchise locations distributed across all 50 states.
- Beltone bags the third position with over 1200 independent locations distributed across all 50 states
- The highest concentration of hearing centers exists in states with larger aged populations, particularly Florida, California, Texas, and New York.
Leading Hearing Aid Providers in the United States
As per the Hearing Loss Association of America (HLAA), approximately 50 million Americans have some kind of hearing loss. Hearing loss is on the rise. Due to lifestyle changes, mobile phones, extensive earphone usage, etc., the number of people suffering from any minor and major hearing loss will rise to 2.5 billion people worldwide by 2050, according to the WHO. This will give rise to the need for more hearing loss aid centers.
We have collated the list of the top 5 hearing aid centers in the United States.
Starkey Hearing Technologies
- Total number of locations: Network of 4000+ independent providers
- Headquarters: Eden Prairie, MN
- Geographic coverage: Nationwide through the provider network
Starkey Locations across the USA As a manufacturer, Starkey distributes through independent hearing professionals rather than branded retail centers. Their provider network is densest in metropolitan areas across all regions, with particularly strong representation in Texas, where it has 176 centers, Florida, where it has 163 locations, and California, where it has 143 locations. Starkey has also established specialized fitting centers in major cities like New York, Chicago, and Los Angeles to showcase their premium technology.
Miracle-Ear
- Total number of locations: 1500+
- Headquarters: Minneapolis, MN
- Geographic coverage: Nationwide franchise network across all 50 states
Miracle-Ear operates around 1500+ locations in the USA through a franchise model with locations centered around or in shopping centers, medical buildings, and standalone facilities. Their centers are deliberately situated in areas with higher populations of adults over 55 years old. The company maintains a powerful presence in New York, where it has 86 locations. Other areas with significant coverage include California, Pennsylvania, and Ohio.
Beltone
- Total number of locations: Approximately 1200+
- Headquarters: Chicago, IL
- Geographic coverage: Nationwide network of independently owned and operated locations
Beltone centers are strategically positioned in suburban areas with high visibility, often in medical plazas or near retirement communities. Their location strategy prioritizes accessibility for seniors, and therefore, most centers have ground-floor access and ample parking. The highest concentration of Beltone providers is in Florida, where it has 81 locations. Beltone’s “Right Beside You” slogan promises local presence or a center nearby.
HearUSA
- Total number of locations: 380+
- Headquarters: West Palm Beach, FL
- Geographic coverage: Concentrated in 12 states, with the strongest presence in the East and Southeast
HearUSA centers are predominantly located in medical office complexes and professional buildings. The company has established a particularly strong presence in Florida, with more than 90+ centers, targeting the state’s large senior population. Their locations are often situated near ophthalmology and other medical specialist offices to facilitate referral networks and provide convenience for patients with multiple healthcare needs.
Connect Hearing
- Total number of locations: 145+
- Headquarters: Issaquah, WA (Costco corporate)
- Geographic coverage: Within Costco warehouse locations nationwide
Connect Hearing has 148 locations in the USA and is headquartered in Chicago. The highest number of locations it has is in California, with 42 hearing aid centers, and apart from it, Texas, with 32 locations, and Florida, with 19 locations, are also key states of business for Connect Hearing.
Location-based Data Analysis of America’s Hearing Aid Centers
The US hearing aid market is projected to reach from USD 5.47 billion in 2025 to USD 11.54 billion by 2032.
Our findings highlight notable trends in market presence and distribution strategies that can inform strategic location planning.
Distribution of Hearing Aid Centers by Region
Among the leading hearing aid providers, we see distinct approaches to geographical coverage:
Manufacturer with Provider Networks:
- Starkey Hearing Technologies
Retail/Franchise Networks:
- Miracle-Ear
- Beltone
- HearUSA
- Connect Hearing
Location Analysis by Business Model
Different hearing aid providers employ distinct location strategies based on their business models:
| Manufacturer with Provider Networks (Starkey) | Retail Franchise Networks (Miracle-Ear, Beltone) | Retail Franchise Networks (Miracle-Ear, Beltone) |
| Partner with established audiologists | High-visibility suburban shopping locations | Integrate with healthcare ecosystems. |
| Support providers in medical complexes | Ground-floor spaces with dedicated parking | Cluster in states with favorable demographics |
| Place flagship demo centers in metro areas | Within 3-5 miles of retirement | Prefer medical office buildings |
| Focus on locations with strong referral networks | communities Consistent brand appearance | Target higher education/income areas |
| Flexible retail footprints | 1,200-1,800 sq ft retail store | Balance visibility with a professional setting |
Distribution of Hearing Aid Centers by Key States
Florida
Florida ranks as the top state for hearing aid center density, with all major providers maintaining a strong presence:
- Starkey: 163 affiliated providers
- Beltone: 81 locations
- HearUSA: 90+ centers
- Connect Hearing: 19 locations
The state’s demographics make it the most competitive hearing aid market in the country, with HearUSA and Beltone maintaining powerful presences. Centers in Florida frequently offer extended hours and mobile services to accommodate their senior clientele.
California
California contains a high number of hearing aid centers nationwide:
- Starkey: 143 affiliated providers
- Connect Hearing: 42 locations
- Strong representation from Miracle-Ear and Beltone
Its large population, extensive healthcare networks, and diverse demographics create demand across all price segments. Centers in California show particular concentration in retirement communities, medical complexes, and affluent coastal areas.
Texas
Texas features growing competition across its major metropolitan areas:
- Starkey: 176 affiliated providers (highest state concentration)
- Connect Hearing: 32 locations
- Strong presence from other major providers
The state’s combination of retirement communities, strong economy, and rapid population growth has attracted significant investment from all major hearing aid providers, with particular density in the Dallas-Fort Worth, Houston, and San Antonio metropolitan areas.
New York
New York, particularly the metropolitan area, maintains one of the highest concentrations of hearing healthcare providers:
- Miracle-Ear: 86 locations (their strongest state presence)
- Significant representation from Starkey-affiliated providers
The market is characterized by a mix of high-end boutique providers in Manhattan and more accessible options in the outer boroughs and suburbs. The state’s comprehensive insurance coverage for hearing aids creates a more accessible market.
Other Hearing Aid Centers with Significant Presence in the USA (But are not US native companies)
Phonak (Swiss Company)
- Total number of locations: Network of 4,800+ independent providers
- Headquarters: Stäfa, Switzerland (US headquarters in Warrenville, IL)
Phonak, a Sonova Group company, has a wide network of independent audiologists and hearing care experts in all 50 states. They focus on urban and suburban areas with higher-income demographics. Most Phonak providers are located in the Northeast and on the West Coast in California, New York, and Massachusetts.
Oticon (Danish Company)
- Total number of locations: Network of 4,500+ independent providers
- Headquarters: Copenhagen, Denmark (US headquarters in Somerset, NJ)
Oticon sells through independent hearing care experts, with a strong presence in the Northeast and Midwest. Their network is densest in city areas with older populations. Oticon chose to position its US headquarters in New Jersey to stay close to the Northeast’s packed network of doctors and healthcare systems.
Signia (German Company)
- Total number of locations: Network of 4,200+ independent providers
- Headquarters: Erlangen, Germany (US headquarters in Piscataway, NJ)
- Geographic coverage: Nationwide through the provider network
Signia, once known as Siemens Hearing Instruments, works with a group of independent hearing care experts across the nation. They have the most providers in Northeast California and Florida – places with more older people and well-off families. The company teams up with big audiology groups to make sure their products reach many places.
Key Factors Influencing Hearing Aid Center Location Success
The distribution pattern of America’s leading hearing aid centers reveals several critical factors that consistently influence location success:
Demographic Alignment: Our research reveals that most hearing aid centers are positioned where age demographics point towards a growing population. The more the concentration of the population over 60, the more the chances of outperforming other locations.
Near Healthcare Centers: Centers located within medical complexes or within a quarter-mile of physician offices (Audiologist or ENT specialists) benefit from established referral networks. These locations generate 30-40% more new patient appointments than standalone locations.
Accessibility and Convenience: Ground-floor locations with dedicated parking are important when you are dealing with mostly aged people or children. No parking facilities or poor transportation to your location can be a significant hindrance to foot traffic.
Visibility and Recognition: Hearing centers with street-facing signage or easy visibility perform better. These stores have higher conversion rates.
Socioeconomic Factors: Finally, the neighborhood’s income level also matters. The most successful centers are in areas where people can afford premium hearing aids. If you choose zip codes where household incomes are above the state average, you’ll likely sell more advanced technology.
Conclusion
While online sales of hearing aids have increased following recent OTC hearing aid regulations (which allow buying them in-store or online), the majority of consumers still prefer in-person professional services for hearing assessment, fitting, and ongoing care. This makes physical location a critical factor in the hearing healthcare market.
Strategic placement of your next hearing aid center is important for business success. To get insights on what factors affect the most or to know the most favored markets or competitor density, you can do location analysis. For this, you require location datasets such as those provided by LocationsCloud.
At LocationsCloud, you get access to the most comprehensive location datasets of prominent businesses, and these datasets can be used for location-based analysis. For detailed location data on hearing aid centers nationwide, including interactive maps and competitive analysis, contact LocationsCloud. LocationsCloud provides comprehensive datasets for sophisticated location analysis in the hearing healthcare industry.
